Strong Case Acceptance is a
Product of Enthusiasm
Betty Zuelke is an Orthodontic consultant specializing in the area of Case Acceptance and Marketing with special emphasis on Treatment Coordinator training. She has been teaching Orthodontic clients since 1994 and has developed a strong reputation for increasing new patient flow and improving case acceptance through solid training in the methods of creating strong patient relationships while discovering the clinical concerns of the patient and handling financial arrangements in a manner that does not feel like treatment is about the money. Additionally, successful results are achieved by learning the verbal skills for effective handling of Suspense and Pending patients, creating effective recall systems, and improving patient satisfaction by addressing the individual needs of each patient. Her extensive background in Orthodontics, combined with her years of professional consulting with clients throughout the United States and Australia, position her powerfully in her field.
Betty’s professional background includes 18 years of experience in a Monterey, California Orthodontic practice demonstrating consistent record results in the area of exceptional patient care, with an unusually high case acceptance rate. She created the Treatment Coordinator position in that office during the early 80’s when the utilization of a Treatment Coordinator was a unique concept. During her many years there, she was instrumental in assisting the practice in growing to one of the largest practices in the nation. Betty also has substantial insight and experience working in clinical, administrative, and management roles.
Betty is not only unique and at the top of her field with respect to professional consulting and her experiential background in orthodontics over the past 30+ years, she also has an unusual talent for teaching and motivating others to achieve outstanding results in the area of case acceptance and productivity, as well as marketing.
She says, “Every patient deserves the opportunity to have a gorgeous smile. My belief is a practice team must continually provide exceptional service and extraordinary care to become ‘the most popular office’ in today’s market. My focus is to have Orthodontists build and maintain a practice where they can enjoy a high quality of life by surrounding themselves with patients who are excited to be in their office. Using effective verbal skills presented with understanding and flexibility is a primary key to making financial arrangements your patients will believe they helped to design.”
Please check out Betty’s latest book, Quality Marketing for Quality Patients, and her recent articles, What’s the Word on the Street About Your Practice? and The Adult Case-Acceptance Dilemma.
