Quality Marketing for Quality Patients
Zuelke & Associates and Betty Zuelke have teamed up to create this remarkable book that is full of marketing ideas you can immediately begin to implement in your practice. Focus your efforts in the direction that will bring quality patients that can and will say “Yes” to the individual treatment plan presented.
- Understand the difference between Advertising and Marketing
- Create a “master plan” for Marketing
- Educate your patients that orthodontic care can be an enjoyable and affordable experience that will fit into their life!
- Verbal skills to ask for referrals
- 200+ individual ideas and systems that will lead you in the right direction
- Detailed Job Description for the Marketing Coordinator
- Sample letters (included on a CD) to bring New Patients through the door
- Create an environment where young Pre-Orthodontic Guidance patients can establish a lasting relationship with your practice